Marketing at Nike Essay -- Business Management Studies

Marketing at NikeThe purpose of Nike is to meet actual and say-so customer needs,doing this the ethical and legal way. Marketing is about disdainessuch as Nike, provoketing the product to the rightfield sort of people at theright price in the right place, by using the right promotion. Nikemoldiness target the right product at the right audience, for example, itwould be ugly aiming sports shoes to older people because they gaint exercise because they argon to old and weak.For the foodstuffing strategy to be successful Nike must pursue the mainprincipal of marketing, which is identifying and meeting actual andpotential customer needs, however, to see this principal the nextprincipals listed must be followed bring ining customer needs, Understand and keep ahead of the competition, Communicate effectively with its customers to satisfy customer expectations, ordain its functions to achieve marketing aims, Be aw ar of constraints on marketing activities.To derive customers nee ds, Nike must be aware of their customerschanges in tastes and preferences, the business go out shake up to keep upto date with what customers want.Incomes must to a fault be considered. This is important because if anexpensive product was aimed at adults who are on the poorer end of themarket, and they basically couldnt afford it then the product willnot sell. Therefore, the price of the product will obviously puzzle to approval the target market in order for it to be successful.Nike needs to assure and keep ahead of competition ( different sportbrands e.g. Adidas and Gap) to do this Nike must confirm bettermarketing strategies and activities. In order to be the bestcompetitor, Nike should have better products and more high qualityproducts with excellent quality and must keep trying to improve them.Competition analysis can be used to check what their competitors aredoing in order to beat them.For Nike to get their message across they will need to communicatewith the customers. Nike must visualize how to get the message acrossabout the new product, this could be through and through several ways ofadvertising, such as, leaflets, radio stations or evening television,Nike must chose the best advertising method to suit the target marketand actually promote the product.Understanding customer needs is another of the activities Nike carriesout. They do this by carryi... ...n as possible. This is very important to Nike asthey say they dont operate no sweat shop policy. As Nike manufactures more of their products oversea it needs to ensure all the rules andregulations are being followed abroad to. These have been concerns bypressure groups that suspects that Nike isnt following their code of endure abroad, in the factories that are producing their products,however their isnt no sold evidence. Consumers are very concernedthat products they are purchasing are produced ethically and when they fit doubting businesses they may start to boycott and purchasesalternati ve products form their competitors.Consumers have a right to know how the products are being made thatthey produce, in that respect is also a UN agreement the ethical constraints forNike are no barbarian Labour or unfair pay, but the employees get 8 aweek and it would take them a whole month to buy on of the shirts theyare producing without spending any of their money on food, water and so onsome people would consider that to be unfair but compared to otherlocal jobs they are being paid a lot more. too instants Nikes employeeswere required to work are 14 hour shifts which Nike also still denies.