Tuesday, March 12, 2019
Business Insight_LGT
Vims in advance(p) Services & Solutions preserve help forking-Telecoms get out of his poison and run into second topographic point In the future or gain bigger securities industry shargon. 2. Client Name LEG Telecoms LEG Telecoms Co. Ltd. Provides diligent telecommunications products and run primarily in Korea. The company offers wireless Internet religious benefit, ex-l, which provides a escape of content, email, character/melody downloads, games, stock trading/banking, entertainment, shopping/reservations, and traffic discipline/location-based attend to.Further, the company provides expeditious telecommunication mesh technology, including network design, setup, optimization, and operation, as intimately as consulting for data operate link to WAP-based wireless Internet suffice infrastructure setup, JAVA/JOINS-en fittingd handset results, and multimedia application technology. As of phratry 30, 2004, It had 6 million subscribers. LEG Telecoms was founded In 199 6 and is headquartered in Seoul The smallest of Koreans triad mobile carriers is the beneficiary of a g everywherenment policy to support smaller operators.A unit of LEG Group, the countrys second-largest conglome roll, LEG Telecoms increased its customers by 26% in 2004, when the overspent introduced number portability, which allows subscribers to keep their speech sound number when changing service providers. LEG, the weakest of the three local mobile players, is the only one upgraded to G networks on scantily coda year. To make up for the disadvantage, Its forging alliances with banks and brokerage houses to offer mobile financial service.LEG uses Its partnership with banks to expand Its retail presence It sells phones and signs up smart subscribers at 2,800 bank branches in addition to its 580 storefronts. It sold well 3. The manufacturing There atomic number 18 three mobile service companies in Korea market. throw Telecoms is top reformer, gaining over 50% market shar e in this mature market. And the rev. Size is in like manner outstanding. On the one hand, LEG Telecoms is 3rd position in personal credit line volume and market share as well. systema skeletale 1 Business Performance in 2006 tho not adequate things are that Net-income of LEG Telecoms is far bigger than KIT and specially festering rate of rev. As best performer in tolerate year. And also market share was slightly increased. So I expect very though disceptation for second position between two companies will be sustained for a while. Figure 2 By mobile phone subscribers line of descent Never Financial Reports Figure 3 Hot competition for industry players . Comparative Analysis Marketing Analysis Market breakdown Three telecoms companies have made Korea huge market for mobile services during several years with advanced services. The service providers have already enjoyed marketing mobile services for the last several years.But theyre faced with the limitation of growth in l ocal market because almost community already are subscribers of mobile service now. So they compete with others for having the customers of competitors change their real service provider. However, 36 mobile service which was introduced from a couple of years agone will be a big and substantial chance for their equines growth. almost people already are using 36 mobile service and more people will change our mobile service from current 26 to 36 in the near future. And at this point, many people will consider most changing their service provider match to footing condition and service quality.Bigger mobile carriers SKY Telecoms and KIT embarked on 36 services midway by means of the year before last and expanded their and SKY Telecoms has drawn half a million over the past year but LEG Telecoms has jumped onto the bandwagon of 36 mobile services on June last year. So LEG telecoms has some risk for this business as late player. On the other hand, the biggest player, SKY Telecoms i s counselinging on oversea expansion of their business now and they already made life-threatening business results from china and several Asia countries. But the rest two players dont bet to have enough readiness for oversea business.So LEG telecoms have to focus on attacking local 36 mobile market with appreciate added service and competitive price. And that will be the most important agent for gaining 2nd position For this, they need to adopt advanced infra much(prenominal) as IP voicing and price effective IT infra as well. Financial Analysis Table 1 Key Profitability Ratios Source Never Financial Reports (PEPSwon,) Figure 5 holloa Trend LEG Telecoms profitability factors, especially last two years ROAR shows break exploit than competitor KIT and sound growth rate but the crevice to SST is compose shown. So LEG Telecoms should make an effort for damp ROAR.Better ROAR can help them in making continuous price combat for G mobile service. For better For better ROAR, T hey should focus on cost step-down done with(predicate) current IT infra optimization and etc. And also cost-efficient investment will be very important on NW infra improvement which is necessary for successful G mobile service business. 5. Sales Proposal The IBM radicals To secure competitive service price through cost reduction and better service quality through NW infra improvement will be the most important factors for success of G solution for it. Network development and Management solution 1 .ONION/ANA C.V. -IBM Network infrastructure / Application Optimization Consulting Strategy demo efficient way for improvement and To-be model of current NW at a lower place through detail and accurate end to end analysis by IBM NW consultants. gain ground Customer can know the priority of investment for NW infra improvement and Through that, they will be able to purchase NW equipment and implementation revive with cost-effective. 2. Network Transformation service for IP networ k development That can help to transform your network to a converged, IP-based network while supporting your unique business strategies.These solutions can help you enhance control over key components of your network operations, and help secure your network infrastructure and simplify customer, partner and supplier interactions for better G service quality Cost reduction solution 1. culture Lifestyle management for Infra Optimization Strategy Telecoms companies have huge data and data size will grow more quickly with contents for G bile service in near the future. So one of the largest portion of IT infra budget would be storage related cost. So one of the most efficient way for cost reduction will be storage optimization through data rationalization. Benefit IBM service has a plenty experience and well-defined methodology and conglomerate SW and HAW for ELM consulting and implementation. We can cover unstructured data like image, voice and data base as well. Im sure warehou sing Infra TCO of LEG Telecoms will be reduced sharply through tiered storage based archiving or remove of old and impudent data. Also optimization of DB size will help for better performance of application so LEG- Telecoms wont need to buy a crapper of high-end servers like now. That is also cost reduction factor. 6.Prospects for the Client LEG Telecoms is still the smallest player among three major players in mobile service market. But they has shown full(a) result with sound business growth and met their objective during last several years with their creative market strategy. But for gaining bigger market-share and 2nd position, they need to prepare more attractive service price and good quality service, especially, that will be more important under brisk G market. Effort for cost reduction and, aggressive but cost-effective invest for NW infra improvement will be able to make his position better. . Conclusion and Making Changes to the Sales Approach solution on the basis of IT market analysis and CIO interview. And also business conception and deal closing strategy has been focused on customers IT strategy. But through this class, I could improve financial analysis skill and learn about approach based on analysis of customers overall business chafe point. The theoretical methodology for company analysis through case-study will be very helpful for our business activities even if thats short lecture.
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