'Ho Chi Minh City Essay\r'

'Trung nguyen is the most famous coffee tree berry dirt in Vietnam. It was created in 1996 by Mr. D? ng Le Nguyen Vu. During student liveness in medical school of Tay Nguyen, Mr. D? ng had a question about coffee farmers’ life. Although the price of a transfuse of coffee wasn’t cheap, but why, farmers were electrostatic poor. This question encouraged him to find the answers. He and his company suffered from many accidents, but they unplowed on trying. Those experiences brought them a good terra immobilea for opening more let ons and expanding their business widely.\r\nAnd in early 2004, they introduced G7 to the customers. This step turned Trung Nguyen bill to the new page, they became the biggest and the most famous firm marketing high-quality coffee powder. II. Strategy Trung Nguyen stolon opened their first coffee shop in Ho Chi Minh metropolis in 1998 and received whatever incontrovertible feedbacks. In 2001 they had built over thousands coffee shops all over Vietnam and became top-rated brand in Vietnamese coffee industry.\r\nThey did Franchising, the step which was various from all other Vietnamese firm, they were the first. afterwards 5 years, Trung Nguyen not only could do good the trust, the belief of Vietnamese customers but overly customers in other countries the likes of Singapore, Japan, Cambodia, etcetera In 2006, Trung Nguyen invested and built the biggest high-quality G7mart system of stores for selling products. In June 2012, Trung Nguyen created the new strategy.\r\nThat was creating the string of energetic shops, which allows customers to choose some various kinds of coffee beans and the owner of the shop will coalesce them together for making the customers’ own styles. The license for the development of this strategy is the profit which grows 15% per week Trung Nguyen’s customers are not only the elder, the people who understand distinctly about coffee but also, they surrender products fo r the young, who begin drinking coffee like student, teenager, etc. III. Revenue-Potential Growth.\r\nAlthough the economics go down, Trung Nguyen unflurried makes profit, and corrects themselve powerfully. In 2011, their revenue and production improve up to 151%, and the first six months in 2012, they gain up to 178% compared with the same magazine in 2011. The biggest evolution of Trung Nguyen is their G7 powder became the attracter of coffee powder in Vietnam at the rate 37. 8% In the shape up future, Mr. D? ng plans to join the human race stock market and in the side by side(p) 10 years, he tries to invest more than 800 million USD to build new factories and some additional options.\r\n'