Supply And Demand

Supply and Demand Carayannopoulos member Research in effort : A Small Firm Commercializing a New engine room from the journal Entrepreneurship Theory and Practice offers a fascinating and instruct calculate of the ripening and eventual marketing of the blackberry bush-league . Thea article details the marketing methods and technological and legal challenges confront by Research in motion (RIM ) during its campaign to phrase and clit the blackberry to consumers . The unfluctuating began as a weensy selective information technology firm located in Waterloo , Ontario and Carayannopoulos presents in stark(a) detail the story of how this firm came to develop a new-to-the-market fruit and offers the opportunity to discuss the challenges a small firm faces in commercializing a new technology while as well as discussi ng the ramifications of genuineness of a firm and technology , the implications of technology standards , earnings effect and complementary goods , and partners and social capital as resources (Carayannopoulos , 2005The article is late informative because it represents the ability of a firm s executives to name a marketing opportunity and to gauge close to only , the guild s ability to exploit the opportunity . When the Black cull went into development RIM had only 270 employees and was trying to promote piano tuner netmail products . Nevertheless , it was significantly ahead of its nearest rivalry with applaud to the technology and its revenues in fiscal 1999 had more than manifold from the social class before to 70 .5 million exhi point tremendous cover , the firm decided to press on into new territorial dominion and the Blackberry was bornThe BlackBerry technology entered the market as an almost unique product in that it allowed somebody users several functions n ot previously available from crisp product! -technologies . The BlackBerry user could comfortably maintain a iodine enterprise e-mail account eliminating the need to check many electronic mail accounts . Messages sent to a user s enterprise email administer were automatically pushed to the BlackBerry handheld , where the user was notified of their reaching and could read and reply to them , the complete process occurring within minutes this function alone was an benefit upon existing competitor products which ask the user to connect and hassock email to the device , a good deal resulting in missed or untimely receipt of messages which was , of get across , less desirable to consumers than what the BlackBerry offered (Carayannopoulos , 2005In addition to these functions , the BlackBerry include personal information oversight functions such as an address book and calendar and it could be synchronized with the user s ground when placed in a docking cradle and it was in addition light and power-efficient , abl e to come about for 500 hours cater by a single AA bombing attributes which sealed it apart from the competition (Carayannopoulos , 2005The BlackBerry may be a bit pricey , which conflicts with it s appeal at a mass individual level , Though the product demonstrates a company s sharp gauging of market-needs and technological development , the difficulties associated with the patenting of certain technologies and interfacing with existing networks , along with the 399 accounting entry retail dollar price offers a useful lesson in consumer...If you want to get a total essay, order it on our website: OrderCustomPaper.com

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