brand personlities:ibm and appple Question attempted: Identify cardinal brands indoors the same product category that project different images to the consumer. contradict the different projected images by comparing and contrasting the deuce different brands. What techniques did the marketer use to create these images? How would you explain this scotch attempt in the light of the self- concept of the buyer? executive Summary Products are created in factories but brands are created in the mind of the prospect. These immortal words symbolize the power of stigmatisation and the criticality of brand management.
Every brand has a disposition and is thus able to position itself in the mind of the prospect. Products in the same category whitethorn solve the same problem but, all consumers dont buy the same product. almost base their finalitys on price while some may decide on the basis of the benefit they derive from that product. The finis making process is sometimes long and arduous bu...If you privation to get a full essay, order it on our website:
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