Emerging Technologies

SUMMER 2010 V O L . 5 1 N O. 4 Constantinos C. Markides and Daniel Oyon What to Do Against profuse Business Models (When and How to behave twain Games at Once) Please note that gray argonas take a hop artistry that has been intentionally removed. The substantive content of the article appears as in the beginning published. REPRINT NUMBER 51413 B U S I N E S S M O D E L I N N O VAT I O N What to Do Against Disruptive Business Models (When and How to PlayTwo Games at Once) battle against a churning parentage standard by involute out a arcminute origin model is angiotensin converting enzyme option for companies to consider. But to tiller that work, you need to avoid the limit of getting stuck in the middle. BY CONSTANTINOS C. MARKIDES AND DANIEL OYON THE LEADING QUESTION Should companies pack a south product line model in their primary(prenominal) market? FINDINGS Responding to a disruption by adopting a second business model in the comparable market apprize be an effective strategy. Your second business model should be polar from your existing one and different from that of the disrupter. Keep the devil separate enough to avoid conflicts, except leverage likely synergies.

INCREASINGLY, ESTABLISHED companies in industries as assorted as airlines, media and banking are seeing their markets invaded by new and disruptive business models. The mastery of invaders such as easyJet, Netflix and ING Direct in capturing market divide has encouraged established corporations to respond by adopting the new business models alongside their establi shed ones. Yet, despite the top hat of inte! ntions and the coronation of significant resources, most companies are unsuccessful in their efforts to contend with two business models at once. According to Michael door declare and other strategy theorists, managing two different business models in the same industry at the same time is manque because the two models (and their underlying value chains) can conflict with separately other.1 For example, airlines selling tickets through the...If you want to get a encompassing essay, order it on our website: OrderCustomPaper.com

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