Southwest Case Analysis

Executive Summary From the humble beginnings as a way-out tho scrappy underdog that flew mainly to secondary breezeports, southwestern has climbed up through and through the industry ranks to become the major matched force in the domestic segment of the US air hose industry, the only major US air carrier that was consistently profitable since 1973. Since 2000, the numeral of passengers flight of stairs Southwest had increase by more than 28 million annually, whereas passenger occupation on domestic routes had declined at such carriers as American Airline, Delta, Continental, join and US Airway. These fearsome and catchable successes have been achieved thank to the wholehearted and exceptionally in effect(p) efforts of Southwest management in crafting as well as implementing and executing the companys outline: the low-cost/no-frills(prenominal) operating strategy and the companys friendly, fun-loving spirit conveyed to customers.

Thus, our condensed abstract highly recommended that Southwest management (1) oblige going and growing their successful low-cost operating strategy and the fun-loving spirit, (2) reinforce the caoutchouc of flights (as well as the planes), (3) continue learn Southwests employees going along with start educational activity programs for AirTrans managers and employees (after the acquisition) (4) barter for some new plane models (besides Boeing 737) or upgrade the flying systems for the companys old planes and (5) consider investing in higher-income customers. Those steps are truly be to be taken a shot with an aim of meliorate and maintaining Southwests uni que core values and customer-attracted image! . interrogative 1: Is at that place anything that you find particularly gallant about Southwest Airlines? Southwest is a lousy air passage in domestic air travel in the United States, displaying the low fare for the spacious majority of travelers. So as to retain the strategy, Southwest Airlines has generated astonishing movements, soon, these are taken on by rivals....If you want to sit a full essay, distinguish it on our website: OrderCustomPaper.com

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