Factors Influencing the Degree

Factors Influencing the Degree of International Pricing Strategy Standardization of transnational Corporations In response to certain meaning(a) gaps identified in the world(a) scam marketing literature, the focus of this inquiry is an investiga- tion of the price strategies followed by manufacturing subsidiaries of multinational corporations. Specifically, the authors attempt to identify the factors that play an important occasion in determining the degree of intemationai pricing dodging standardization. The findings suggest that the period to which multinationals standardize their international pricing strategies depends on the level of law of similarity between home and host countries in terms of guest characteristics, legal environment, economic conditions, and stage of the crossway life cycle. The authors highlighting implications of the findings for product line practitioners and discuss future seek directions along with the limitations of the study. Increasing lib eralization, interdependence, and competition in world economies involve quicken the need for multinational corporations (MNCs) to develop effective orbiculate strategies in their endeavor to achieve sustainable competitive wages in international markets (Samiee and Roth 1992).

Marketing has played a meaningful role in the advancement of the field of international business; marketing strategy constitutes a critical component of a firms global strategy (Zou and Cavusgil 1996). The development of optimal programs for global markets is of racy affaire to business managers who view international operations as a means of boo sting corporate growth, improving competitiv! e position, fortify pecuniary performance, and ensuring company survival and long-term viability in a extremely globalized marketplace. In this context, the extent to which elements of the marketing program should be similar across markets or adapted in lodge to let in different foreign market conditions, requirements, and...If you want to amaze a full essay, order it on our website: OrderCustomPaper.com

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