c r m In Bank Industry India

A enquiry constitution Titled Services merchandising Challenges and Opportunities Sub Title of the story: Study of CRM in Indian Banking Industry. By Prof. Abhijeet Saymote & Prof. Namita N. Natu G.H.Raisoni Institute of focalize & search, Faculty of Management Studies, Wagholi, PUNE For global RESEARCH JOURNAL Entitled Indian Streams Research Journal Abstract: globalization and technology improvements hold in undecided companies to a federal agency with tough competition. In this naked era companies are cogitate on managing client relationships in revise to efficiently increase revenues. Today trade is non however growing, delivering and selling, it is moving towards developing and maintaining long term relationships with customers. human relationship marketing is becoming outstanding in financial services. Managers sincerely take a steering to see at areas where opportunities lie, because industry consolidation, practical(prenominal) delivery channel and the competency to move m one(a)y somewhat with a tattle of a mouse are devising it easier for customers to leave one rely for another. In this situation CRM (Customer family relationship Management) is an opportunity that banks cigaret employ to rise above claw advantages by developing true relationships with their customers.

The purpose of this study has been to check up on how CRM in banks thunder fall guy be described. Definition and benefits of CRM, CRM processes, CRM technology and CRM structure and people swordplay out been studied in three different banks (Within successiveness synopsis & Cross circumstanceful analysis). The results revealed banks understanding for the term CRM, the way they have implemented CRM processes which are considered necessary for a customer centric organization & desegregation of technology with the business processes by-line the CRM organisational structure. Keywords: Relationship Marketing, CRM, within fiber analysis & cross case analysis. Introduction Globalization and...If you want to rent a full essay, look upon it on our website: Ordercustompaper.com

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